Intelligent application of Brand
Once you have developed a brand identity it is important to carry a consistency of design and messaging across all media. If your brand and it's elements are good they should be recognisable even when broken down to their constituent parts including: form, colour, typography and tone of voice. The design process of applying your brand successfully and sensitively so it remains consistent is what we call corporate design.
Corporate design covers all aspects of the application of your brand including; stationery, brochures, leaflets, annual reports, advertising, website, and exhibitions.
It is important therefore to employ a corporate designer who recognises, understands, respects and implements your brand across all media for maximium impact.
Opposite is an example of the exploritory and evolutionary process of taking a brand design into additional media such as exhibition graphics design and brochure design.
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